Totally hot new spot from Nike. As soon as I saw this for the first time — rather, as soon as I heard it (I was away from the TV) — I knew this was a new Nike spot. They consistently utilize top notch music supervision. I’m lucky enough to be one of a select few to have landed a copy of the the Nike/Lebron/RZA collab “Chamber of Fear” 12″ from a few years back, but the fact that this funky breakbeat is Cornershop, really surprised me. With only “Brimful of Asha” as a reference, the band would have been the last guess if you gave me 1000 guesses. Either way, here is the full track. Add it to your mix, people will recognize it because the beautifully shot and edited commercial is on full Holiday rotation.
December 11th, 2008 at 2:12 pm
do i hear common in there??
December 11th, 2008 at 2:13 pm
nope sounds jus like him.. i like his style
December 12th, 2008 at 11:20 am
funny how a seemingly unaltered song from 11 years ago can sound fresh as new given a different context.
December 12th, 2008 at 11:39 am
Definitely. A testament to tight music supervision.
December 15th, 2008 at 9:40 am
If I remember correctly I think they worked with Automator a bit. if this was the case on Candyman, I wouldn’t be surprised….
December 15th, 2008 at 9:39 pm
I love that album.
December 28th, 2008 at 10:34 am
Its a cool ad but did anybody notice the theme of white chalk throughout the professions. Lebron uses it to grip the ball, the barber uses talc powder on his patron…but Lil Wayne. I think the implication there is not so subtle.
May 22nd, 2009 at 6:04 pm
Cornershop. remember them?
agree with michael. this sounds fresh as fuck